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Google HCU Recovery - Is Your Site Ready For HCU Recovery?
No matter whether HCU or one of the more recent core updates have impacted you the process of repairing content is an integral step towards successful. Do a content audit and look over your GSC or GA4 data prior to starting working on fresh material.
Acknowledging how Google changes are affecting SEO strategies can be awe-inspiring. Be aware of how mobile-friendly usability, safety and unique perspectives each contribute to value-based ranking in search results.
What is Google HCU?
Google HCU updates aim to change their ranking algorithm so that they can focus on content that is of the user with real value, due to an increase in the amount of sites with keyword-stuffed marketing copy that does not actually offer anything of use for searchers. This strategy attempts to combat websites that focus solely on their thin content, but without any real value or significance for searchers.
Google's August 2022 HCU update modified the algorithm that it uses to assess the quality of websites, moving away from page-by -page assessments to domain-wide analyses. It meant that sites considered not helpful could see a drop in ranking across their entire domain rather than just specific pages.
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HCU Update also placed additional emphasis on websites' user-friendliness on smartphones, and favored ones specifically made to work well on smartphones and other mobile devices. In addition, it increased the number of websites with secure browsing which is a sign of the internet's growing role as a platform for study as well as commerce, among other things which rely on security of personal data for users.
Google's September 2023 HCU update extended this idea in incorporating Experience within their notion of E-E-A-T. This resulted in it became more difficult for firms to increase their positions simply by updating blogs or articles; though this approach might have worked before the HCU update it has been deemed to no longer be an effective strategy.
It is difficult to determine the possibility of being hit by HCU?
Google's core updates in 2023 and the September Helpful Content Update caused considerable harm for many websites. Even after a few months, some sites which were impacted remain to fully recover from HCU.
Glenn Gabe found that only 22% of sites which he monitors had the growth of 20% or greater in the time since HCU. Although this is encouraging, it shows that healing isn't easy for people who have been affected.
If your site is affected by HCU First stage is to identify each of the factors that contributed to it as well as conducting a content audit to assess the impact of these factors.
After creating in-depth and helpful blog posts, move onto more sophisticated techniques like disavowing spammy backlinks, removing affiliate links, adding social proof (customer testimonials, or group photos) and enhancing the user experience, and much more.
If your SEO strategies aren't working to produce positive results, it might be worthwhile seeking out outside help. Make sure you seek out an experienced expert with a experience that is backed up by evidence and data so as not to waste your time and money on methods that aren't working for your website Finding an expert helps you stay clear of common pitfalls which waste both time and money.
How to recover from HCU?
Following Google's HCU September 2023 update, many websites have suffered dramatic drops in terms of both rankings and traffic However, some websites show encouraging signs of regaining their status.
As the first step toward recuperating from HCU the need for a thorough review of your content should be conducted. This process entails reviewing every page on your site to identify any areas which might have been negatively impacted through the HCU update. Then, you can make suggestions as to the best way to fix the issues you find.
Correcting duplicate content, removing links that are not of high quality, enhancing the title tags and meta descriptions as well as ensuring mobile-friendly websites are coded properly on the right track are just some of the many tasks required for a site to function efficiently.
You must ensure that your website has quality and original information if you wish Google to accurately assess its legitimacy and credibility. This will also assist visitors who come back regularly.
Be aware that recovery from HCU can take a few months or even weeks; so it's crucial to put an a comprehensive plan to improve your site's performance.
Finding a seasoned SEO consultant who can use these methods can prove extremely beneficial. Find someone who has proven results, proven data and track record. Lastly, you should be open to trying various techniques until you discover the best one that is suited to your specific website and industry.
Recovering from HCU
With a great deal of work and delays, some websites are finally beginning to recover from the Google's HCU update in September 2023. But it is important to keep in mind that SEO is an ongoing game that requires commitment to delivering high-quality information that is geared towards improving users' experience.

Furthermore, Google no longer considers the HCU a site-wide signal; instead, each page will be evaluated separately to see whether they provide beneficial information or otherwise. Therefore, even if your website has been negatively affected by the HCU, recovery strategies such as content marketing are an option for recovering.
The fundamental principle behind recovering from Google HCU means making sure that your content meets with E-E-A-T framework guidelines. Your website will be able to ensure that it is valuable to visitors while also strengthening relationships between yourself and your target audience.
Recovering from HCU requires patience and persistence when it comes to creating content. Google is constantly improving their algorithm, and it could take time for sites to recover; one way to make sure that it happens rapidly is by consistently producing high-quality articles that comply with the guidelines, while being flexible enough for future updates so that your website is able to remain relevant to users and remains in line with Google's algorithm.