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Google HCU Recovery - Is Your Site Ready For HCU Recovery?

Whatever the case, whether HCU or one of the latest core updates have impacted you, content repair is a crucial step to the success. Do a content audit and study your GSC or GA4 stats before beginning work on new material.

Understanding how Google changes are affecting SEO strategy can be eye-opening. Be aware of how mobile-friendly usability security, unique views and safety all play into value-oriented ranking in search results.

What is Google HCU?
Google HCU updates aim to modify their algorithm of ranking so that they can prioritize content that offers the user with real value, in response to an increasing quantity of websites that have keyword-laden content that do not actually offer anything of use for users. This method aims to fight websites that focus solely on light copy that has no actual benefit or value for searchers.

Google's August 2022 HCU update changed the way it evaluates the quality of websites, moving away from page-by -page assessments to domain-wide analyses. The result was that sites deemed as unhelpful might see ranking declines across the whole domain, instead of only the individual pages.

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HCU Update also placed additional focus on sites' mobile usability, favoring ones specifically made to work effectively on smartphones and other devices on mobiles. Additionally, it promoted sites that offer safe browsing - an indication that the internet is gaining importance in research or commerce as well as other functions which heavily rely on the security of personal information for users.

The September 20, 2023 Google HCU upgrade extended the idea by including Experience within their notion of E-E-A-T. As a result, this made it more challenging for companies to improve their ranking simply by adding existing articles or blog posts; though this approach might work prior to the HCU update, it is has been deemed to no longer be an effective strategy.

How to identify the possibility of being hit by HCU?
Google's Core Updates throughout 2023 and September's Helpful Content Update caused considerable harm to a number of websites. several months later, a lot of sites which were impacted remain to fully recover from HCU.

Glenn Gabe found that only 22% of sites he is tracking had seen the growth by 20% or more since HCU. While this may be an encouraging sign, it suggests that healing isn't easy for those affected.

If you have a website that has been affected by HCU, the first step should be identifying any contributing causes and then conducting an audit of your content to determine them.

After creating in-depth and helpful blog posts, move onto more sophisticated techniques like disavowing spammy backlinks, removing affiliate links, incorporating social proof (customer testimonials, or group photos), improving users' experience, and so on.

However, if you find that your SEO efforts are failing to deliver results, it may be worthwhile seeking out outside help. Be sure to seek an expert that has an established track record, backed by data and evidence to avoid wasting your time and money on methods that won't work with your website - finding an expert can help you avoid the most common mistakes that waste time as well as money.

What can you do to heal from HCU?
Since Google's September 2023 HCU update, a number of websites have seen dramatic declines in both traffic and rankings, yet some show promising signs of regaining their status.

As the first step toward recovering from HCU and HCU-related issues, a comprehensive assessment of the content on your site should be carried out. This process entails reviewing every webpage on your website in order to find areas that may have been affected negatively due to the HCU update. You can then offer suggestions for how best to address any issues that are discovered.

Correcting duplicate content, removing poor-quality backlinks, enhancing meta description and title tags and making sure all mobile-friendly sites have proper coding on the right track are just some of the numerous tasks needed to keep a website functioning effectively.

Be sure that your site has quality and original information if you wish Google to evaluate your site's credibility and reliability. It will also help users who return frequently.

Note that recovering from HCU may take several weeks, or even months. thus it's essential to have the right plan to improve your site's performance.

Finding a seasoned SEO expert to help apply these techniques can be very beneficial. Find someone who has proven outcomes, backed by evidence and track record. Lastly, try out different strategies until you find the one which best fits your particular industry and site.

Recovering from HCU
After a lot of effort and delays After a lot of effort and delay, some sites are beginning to recover from the Google's HCU update in September 2023. But it is important to remember that SEO is an ongoing game that requires commitment to delivering high-quality content that prioritizes users' experience.

Also, Google no longer considers the HCU an all-encompassing signal, instead, each page are now being evaluated individually in order to determine whether they are providing beneficial material or otherwise. So, even if your site has been damaged by the HCU, recovery strategies like content marketing an option for recovering.

At its core, recovering from Google HCU means making sure that your website's content is compliant with the guidelines of the E-E-A T framework. Your website will be able to ensure that it is valuable for users, while also enhancing connections between you and the audience you want to reach.

Recovering from HCU requires patience and persistence when it comes to creating content. Google continues to refine the algorithms they use, which could require a long time to get back up and running. One method to make sure that it happens swiftly is to produce top-quality content that conforms to their guidelines while remaining adaptable enough to any future updates This way, your website stays relevant to the public and remains in line to Google's algorithms.