Jerri Borthwick

Jerri Borthwick @ jerriborthwick Member Since: 19 Jan 2025

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New 'discreet' Viagra Launched ending Embarrassment Of Blue Pill

The makers of Viagra are set to release a brand-new 'discrete' kind of the drug that will change the iconic - and quickly recognisable - little blue pill.


The distinct diamond-shaped tablets could soon be changed by a pink, rectangular 'wafer' that dissolves on the tongue, suggesting it does not need to be taken with water.


About half of guys over 40 suffer erectile dysfunction in the UK and last year there was a record 4.57 million prescriptions for Viagra on the NHS.

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The drug first concerned the marketplace in the 1990s after being invented by the American pharmaceutical business Pfizer.


It was very first developed in the 1980s as a heart problem medication, but trial participants saw it had an unusual side impact - regular erections.

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Now, Pfizer spin-off Viatris, which owns the Viagra name and brand, has actually made an application for a trademark in the UK for the new kind of the drug, Viagra ODF.


Viatris has already introduced the Viagra ODF in Canada and it as being 'thin and discreet' which might be preferable for many consumers.

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The distinct tablets - which can trigger embarrassment for some patients - has been reinvented and a brand-new dissolvable type may be readily available to Brits in the next five years. Stock image

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'Tablets are not constantly bearable to patients and also in some cases the size of tablets might put patients off having them,' Thorrun Govind, pharmacist and health specialist, informed The Telegraph.

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She included: 'Some guys may still be discovering the principle of having Viagr awkward, but I would hope that men's health and conversations about sexual health have actually moved on because Viagra was very first formulated.'

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Ms Govind believes this new design is a 'positive advance'.

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The brand-new dissolvable medication is believed to most likely concerned the UK imminently.


Rebecca Anderson-Smith, partner and chartered trade mark attorney at Mewburn Ellis, told the newspaper that the trademark application is a 'excellent sign' it will be available within the next 5 years.


She described trade mark registrations can be cancelled if they are not utilized for a constant duration of 5 years or more after registration. As a result, it seems Viatris intends to release the item within the next few years.

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However, granting a hallmark would not guarantee the ODF could be offered and it would need to be approved by the Medicines & Healthcare products Regulatory Agency first.


It's anticipated to cost the exact same as the tablet version and to be readily available in the exact same dosages.

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A total of 4.57 million prescriptions for sildenafil, more typically understood by the brand name Viagra, and other kinds of impotency drugs offered under the trademark name Cialis and Levitra, were dished out by the health service in 2023

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This follows dodgy Viagra was found to be Britain's most significant fake drug after more than ₤ 6.2 countless fake blue tablet were taken by UK regulators in 2023.

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More supplies of the erectile dysfunction drug were discovered than knock-off variations of painkillers like morphine.


Health authorities said online retailers flouting policies were behind the fake supplies with most being imported from countries like India without an appropriate licence.

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Data, from UK regulator The Medicines and Healthcare products Regulatory Agency (MHRA), reveal 2.6 million doses of sildenafil, the generic name for the medication best referred to as Viagra, were taken in 2015.


Another half-million doses of tadalafil, another erectile dysfunction drug sold under the brand Cialis worth ₤ 1.2 million were likewise taken.


While all medications carry possible adverse effects drugs from unreliable sources might either not work or bring additional active ingredients or pollutants like heavy metals or other drugs that could be hazardous.

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