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Google HCU Recovery - Is Your Site Ready For HCU Recovery?
No matter whether HCU or any of the latest core updates have impacted you the process of repairing content is a crucial step to success. Perform a content audit, and look over your GSC or GA4 data prior to starting working on fresh material.
Acknowledging how Google updates are altering SEO strategy is revealing. Consider how mobile user-friendliness security, unique views and safety are all factors in value-oriented SEO rankings.
What is Google HCU?
Google HCU updates aim to modify their algorithm of ranking in order to prioritize content that provides real value for users as a response to the increasing amount of sites with keyword-stuffed content that do not actually offer anything of use to users. This method aims to fight sites that only focus on thin copy with no actual benefit or value for users.
Google's HCU update of August 2022 altered how its algorithm assessed the quality of websites, moving from a page-by-page assessment to a domain-wide analysis. This meant that websites deemed not helpful could see a drop in ranking across their entire domain rather than just specific pages.
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HCU Update also placed additional focus on sites' mobile usability, favoring websites that are specifically designed to function effectively on smartphones and other mobile devices. Additionally, it promoted sites that offer safe browsing which is a sign that the internet is gaining importance as a platform for study as well as commerce, among other things which rely on security of personal data to protect users.
The September 20, 2023 Google HCU update expanded this concept by including Experience into their concept of E-E-A-T. In the end, this created a greater challenge for firms to increase their rankings simply by updating existing articles or blog posts although this strategy may work prior to the HCU change, it was wasn't considered to be a valid method anymore.
What can you tell whether you've been struck by HCU?
Google's core updates in 2023 and the September Helpful Content Update brought a great deal of damage to a number of websites. several months later, a lot of sites who were affected have yet to recover fully from HCU.
Glenn Gabe found that only 22% of sites which he monitors had an increase of 20% or greater after HCU. Although this is positive, it also shows that healing isn't easy for people who have been affected.
If your website is affected by HCU First next step is identifying any contributing causes as well as conducting a content audit to assess them.
After creating in-depth and helpful blog posts, move onto more advanced techniques such as blocking spammy backlinks, eliminating affiliate links, and adding social evidence (customer testimonials or photos of the team) and enhancing the user experience, and much more.
If you find that your SEO strategies aren't working to produce positive results, it might be worthwhile seeking out outside help. Make sure you seek out an expert who has an established track record, backed by data and evidence to avoid wasting your time and money on methods that aren't working for your website Finding an expert can help you avoid common pitfalls which waste both time as well as money.
How can I recover from HCU?
Following Google's HCU September 2023 update, a lot of websites have seen dramatic declines in both traffic and rankings However, some websites show encouraging indicators of regaining their status.
As the first step toward getting back to normal after HCU and HCU-related issues, a comprehensive review of your content should be conducted. This involves reviewing each webpage on your website to identify any areas which may have been affected negatively through the HCU update. Then, you can provide suggestions on the best way to fix any deficiencies found therein.
Removing duplicate content, removing poor-quality backlinks, enhancing meta description and title tags and ensuring that mobile-friendly sites have proper coding to be in place are just a few of the numerous tasks needed for a site to function effectively.
Be sure that your site has quality and original contents if you would like Google to evaluate your site's credibility and reliability. It will also help those who visit frequently.

Be aware that recovery from HCU may take several weeks, or even months. therefore, it's important to have an the right plan to improve your site's performance.
Finding a seasoned SEO consultant to implement these strategies can also be extremely valuable. Look for someone with proven results, proven data and a track record; additionally, be willing to experiment with diverse strategies until you have the one which best fits your specific website and industry.
Recovering from HCU
After a lot of effort and delays After a lot of effort and delay, some sites are starting to rebound from Google's update to the HCU in September 2023. It is crucial to be aware that SEO is an ongoing game which requires dedication in providing quality content that prioritizes the user experience.
Furthermore, Google no longer considers the HCU as a signal for all sites; rather, individual pages are now being evaluated individually to see whether they provide beneficial information or otherwise. Thus, even if you site has been negatively affected by the HCU, recovery strategies such as content marketing are an option for recovering.
At its core, recovering from Google HCU means making sure that your site's content conforms to the guidelines of the E-E-A T framework. This will ensure your site is valuable to users while simultaneously strengthening connections between you and your intended audience.
Recovery from HCU is a process that requires persistence and patience with your efforts to create content. Google continues to refine their algorithm, and it could delay the time it takes for websites to recover; one way you can ensure this happens quickly is to consistently produce quality content that is in line with their guidelines while remaining open to future changes - this way your site is able to remain relevant to users while remaining compliant with Google's algorithm.